Hoj. Ahmad Marvi introduced the major component of AQR cultural movement as bringing the enemy’s cultural conspiracies to their knees, saying: “The Revolution’s Leader has repeatedly warned about the enemy’s cultural conspiracies. If we want to ground the enemy’s anti-cultural machine, we must value culture, because that is the enemy’s struggle. When they want to dominate a country, they first confiscate its culture, then take over their economy, politics and management.”
He stressed that in carrying out cultural work, several basic strategies should be observed by the managers of AQR scientific and cultural organizations:
First: Producing a quality cultural product
The chief custodian pointed to the continuous communication and interaction with cultural experts and elites, paying attention to the effectiveness of produced cultural products, and avoiding haste and short-term superficial activities as the prerequisites for achieving this strategy.
“To attract cultural elites, do not limit the presence of people interested in serving Imam Reza (AS) and let everyone come and present any cultural or scientific service they can offer. Imam Reza’s system is not a place for demarcations and hard-defined frontiers,” he said.
“In cultural fields, the numbers and figures are not important,” he noted regarding the effectiveness of cultural products. “The circulation of books and publications and the number of awards received are not so important; you have to look for effectiveness.” According to him, releasing a quality book (a rich, effective, trendsetting and socially acceptable product) in a year by AQR Publishing House, for instance, is better than printing dozens of books that are not welcome by the audience. This, he emphasized, should be considered as a main approach in other cultural sections.
He added that quantity is only important in consumption field, like the high number of books sold.
Second: Point of effect based on AQR capacities, country’s cultural gaps
According to the chief custodian it is not possible to act in all areas and finish the tasks. “Our cultural and strategic experts should examine and show the strategic points of the cultural movement like war missions so that we act upon them in the best possible manner to make sure that the issue is completely resolved,” he commented.
Concerning the need to use experts in various fields to solve the problems of today’s youth, he pointed to wise and methodic work by using expert-level opinions in communication, sociology, anthropology, psychology.
Third: Innovation, the audience and economy of culture
Hoj. Marvi further said: “Identifying the audience is an art and skill, and selecting suitable programs for different audience in the holy shrine, for both senior and young, academic and seminary students, illiterate and university professors, is hard but possible.”
“To achieve this goal, it is necessary to use the opinions of experts in the academic and seminary centers in related fields in the form of working groups. AQR scientific and academic establishments, such as the Research Foundation and Razavi University of Islamic Sciences, are expected to be active in this regard. Therefore, identifying the existing problems and then finding a solution for them should be considered as a task for the mentioned departments,” he commented.
Regarding the economy of culture, he pointed out that AQR’s view on cultural issues is not to generate income and profitability; however, culture should not be offered to the people for free, because its value will not be understood.
Fourth: Attending popular capacities and cultural organizations
The chief custodian asserted that it is not possible for AQR to be present in all mosques, villages and cities given the human resources, budget and available facilities, “so we should come up with a solution of how we can be effective in a wide geographical area by using popular capacities and non-governmental cultural organizations.”
“According to the Leader, in order to influence at least five million AQR addressees, we must do an effective cultural work by preparing a document. We cannot be present and operate everywhere; we just need to use the capacity of scientific and religious experts to make the necessary prescriptions in each region in accordance with different issues, and as a result, religious knowledge will be deeper and more extensive,” he remarked in the end.